We have evaluated and redesigned our entire production process for better environmental performance. Making greener choices in an area that is as highly competitive and design-focused as fashion isn't easy, but we succeed to balance industry requirements and respect for nature and came up with Eco-smart DENIM®

Eco-smart DENIM® uses recycled and "better-cotton" denim, reducing our impact on the global water supply and soil quality.

Eco-smart DENIM® is produced using new washing methods and using less energy, less water and fewer chemicals.

Eco-smart DENIM® is dyed by using Oeko-Tex certified organic dyes that have minimal effect on the environment.

• We now produce less waste than ever.

To learn more about Eco-smart DENIM® visit